It started out with a primary school and the demand for handmade samosas.

We recognized, with the success we had selling samosas, that people loved connecting with where their food came from. The joy of something made by hand, with attentive care, was unmatched by machine-made, mass-produced goods.

From these samosas, we learned that if people have the option, they will choose to buy from small, local entrepreneurs. That human connection is an added value of experience and authenticity.

And we knew this could extend beyond food: that this single human desire had great potential. The potential to combat social injustice, income inequality, loss of culture, and environmental issues, all at once.

So, Pink City Fashion was born.

Because we wanted to connect those that longed for handmade, unique, cultural products with those that excelled at creating them, our name is a nod to Jaipur— The Pink City, known for its exceptional handicrafts and artisans. Pink City Fashion was founded on the desire to offer economic sustainability to artisans carrying on traditional art. By connecting local artisans to a marketplace, we’re able to generate economic incentives to save traditional handicraft techniques that otherwise might be lost to a fast-moving market.

And that is the hope: to connect people and cultures through art, sustainability, and living heritage.

Our products are always carefully handcrafted with heart, love, and a personal touch, creating one-of-a-kind pieces that stand out not only for their high quality but for their insight into the hands of an artisan. Pink City Fashion provides a livelihood for these talented artisans, preserves cultural art and traditional handicraft, and provides a platform to share the unique heritage woven into these handcrafted products.

So, each piece is more than its function: each piece is art, love, culture, and connection.

Our Team
About Director/Founder Kalpana

Born and brought up in Jaipur, Kalpana directly purchases products from artisans in Bagru and Sanganer, the prominent villages near Jaipur where traditional hand block printing is still alive. These craftsmen and women pass on this artistry from one generation to another.

With a Master’s in Publishing, Kalpana lives in Cambridge where she organises Indian food stalls in her son’s school, which are a complete hit with people who love to eat homecooked Indian meals.

Always passionate about sustainable fashion, eco-friendly products and anything made by hand. This interest has brought me here with the thought in my mind that people will love handmade items just like home-cooked food.

Kalpana’s previous experience with authors at Cambridge University Press led to the thought that artisans should be offered lifelong royalties for their hand block printed designs and patterns just like authors are rewarded because not only for the beauty they impart through their skills but also because they are the real ambassadors protecting the Indian heritage for future generations.

Kalpana Sharma
Mother India’s Crochet Queens (micq.co.in)

Pink City Fashion is also working with MICQ (Mother India’s Crochet Queens) public charitable trust’s ambassador Anshu Malini and sharing her talent of creative art. She has achieved Guinness Book of World Records for three consecutive years in crochet sculptures work.

In her own words, “Crochet is ideal for times of stress and anxiety as art helps us to focus on what we are doing rather than what might be happening”.

Usually, crochet dining table placemats take 1-2 weeks to make, whereas woollen socks take 1 week to complete.

Furthermore, Pink City Fashion is also sharing their vision by making more people aware of the art of crochet and coach the habit into younger minds, which we believe a better future.

Anshu Malini