About us

Pink City Fashion brings you the original heritage collection of handicrafts and clothing items, which are intrinsically-designed in the Pink City, another name for the city of Jaipur in India. From handbags to hand block printed dresses to traditional souvenirs, the popular hand block printing from Pink City adds uniqueness to your lifestyle. Pink City is home to the popular textile printing industries that employ many villagers and help them feed their families. Founded by Kalpana, Pink City Fashion deals with textile as well as other handicraft items from India.

Due to the current trend of synthetic cloths, the traditional craftsmen (primarily Chippas communities) are giving up this intensive printing process. Pink City Fashion is promoting their talent by taking this hand block printed collection to a broader community. We intend to raise awareness on the art, give the artisans much-deserved respect, and help them grow.

Born and brought up in Jaipur, Kalpana directly purchases products from artisans in Bagru and Sanganer, the prominent villages near Jaipur where traditional hand block printing is still alive. These craftsmen and women pass on this artistry from one generation to another.

With a Master’s in Publishing, Kalpana lives in Cambridge where she organises Indian food stalls in her son’s school, which are a complete hit with people who love to eat homecooked Indian meals.

Always passionate about sustainable fashion, eco-friendly products and anything made by hand. This interest has brought me here with the thought in my mind that people will love handmade items just like home-cooked food.

Kalpana’s previous experience with authors at Cambridge University Press led to the thought that artisans should be offered lifelong royalties for their hand block printed designs and patterns just like authors are rewarded because not only for the beauty they impart through their skills but also because they are the real ambassadors protecting the Indian heritage for future generations.